Sony seems to be back on the right track when it comes down to the video game industry. Gone from the PS3 is the "spidey" font, the full spelled out PLAYSTATION 3 logo, the white room ads and the arrogant speeches from Sony top brass.
The guy in the new North American campaign has been in a previous Sony commerical (MLB 09: The Show). If you've seen that commerical you will know pretty quickly what to expect from this campaign. Kevin Butler is the "Director of Rumor Confirmation". Poking fun at Sony's unsuccessful attempts to keep their business secret.
It will be a much needed light hearted campaign that I'm sure many people would love to see more of. It's either this or what Sony America had for the launch of the PS3. (Do you really want those babies returning??? Didn't think so). This campaign feels so much like the PS2's successful camapign. Of course the "Live in Your World. Play in Ours" slogan was successful for most of the PS2's lifecycle. PS3 already has had many. "This is Living". "Play Beyond". That wierd penis one.....
Anyway, just remember.....
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